About Us
Qraftful is the parent brand behind a portfolio of companies serving the quilting, sewing and crafting industries. Our family of brands delivers creative tools and solutions designed to support makers, educators and partners across a wide range of markets and channels.
Through our product brands, we develop and offer thoughtfully designed solutions created through in‑house expertise and long‑standing relationships with trusted manufacturing partners. These products reach customers through direct‑to‑consumer platforms, online marketplaces, distributors and independent retailers worldwide.
At Qraftful, innovation is guided by how people create. Our teams focus on building products that are intuitive, reliable and made to last—supported by education, training and inspiration that help customers feel confident using them. By aligning our brands under a unified parent identity, we strengthen collaboration, consistency and long‑term growth while preserving the individuality of each brand.
Qraftful is proud to support the creative community through the brands in our portfolio: AccuQuilt®, AccuCut®, Arrow Sewing®, June Tailor®, Custom Shape Pros® and MemoryStitch®.
Renee Thomas Jacobs
Renee Thomas Jacobs
Renee Thomas Jacobs
Chief Executive Officer
I eagerly joined Qraftful in 2022 and am delighted to lead this next chapter of growth and opportunity. I have been leading meaningful lifestyle brands since 1990 and love the genuine interaction between Customers, Team Members and Suppliers when we all care passionately about the product, how it’s used and how we c
Chief Executive Officer
I eagerly joined Qraftful in 2022 and am delighted to lead this next chapter of growth and opportunity. I have been leading meaningful lifestyle brands since 1990 and love the genuine interaction between Customers, Team Members and Suppliers when we all care passionately about the product, how it’s used and how we can innovate to enhance all our lives through creativity, productivity, and joyful living.
While my professional background is diverse: women’s athletic apparel, wine-country living, automotive parts and flooring, my management philosophy has been consistent. I believe in listening to our customers carefully to ensure we are providing real solutions and value. I believe suppliers in our ecosystem need to be partners as we are invested in each other’s success. I believe in transparent leadership and strive to run company with as much candor to our employees as possible. I know leadership is a much about learning and adapting quickly as it is about having knowledge and answers.
Lastly, I believe business is a team sport and I love all aspects of it: coaching, learning, talent recruitment, setting strategy, studying statistics, revising tactics and calling the occasional “audible.” On a personal note, I am blessed with a spouse of 20 years and two teenage boys. I enjoy cooking and entertaining with my family and competing in running events and obstacle course races. I am also looking forward to my new quilting hobby!
Lynn Gibney
Renee Thomas Jacobs
Renee Thomas Jacobs
Chief Brand & Product Officer
I’ve spent more than two decades building brands at the intersection of creativity, strategy and customer experience. Since joining AccuQuilt and Qraftful in 1998, I’ve grown through a series of marketing and creative leadership roles, each one deepening my passion for shaping how makers connect with our prod
Chief Brand & Product Officer
I’ve spent more than two decades building brands at the intersection of creativity, strategy and customer experience. Since joining AccuQuilt and Qraftful in 1998, I’ve grown through a series of marketing and creative leadership roles, each one deepening my passion for shaping how makers connect with our products and our brands.
Today, as Chief Brand & Product Officer, I lead brand vision and strategy, omni‑channel marketing, and product development across the organization. I’ve been fortunate to help define the AccuQuilt GO!® and Studio™ brand identities and to spearhead the launch of many innovations that have transformed fabric cutting—including the GO! Big® and GO! Bolt™ Electric Fabric Cutters, GO! Me® Fabric Cutter, GO! Qube® boxed sets, GO! Block on Board® (BOB®) dies and GO! Grizzly™ Heavy-Duty dies. Most recently, I played a key role in launching Qraftful as our parent brand, bringing together our shared purpose of creativity, innovation and making.
At heart, I’m a brand builder who believes the best marketing starts with empathy and ends with exceptional customer experiences.
Outside of work, you’ll often find me exploring the outdoors with a camera in hand or immersed in one of my many ever‑evolving quilting projects—always thinking about composition, color and what’s possible.
Jake Chapman
Renee Thomas Jacobs
Jake Chapman
Chief Financial Officer
I have a deep appreciation for quilting—a craft that requires creativity, precision, and patience, much like my work in finance.
To the Qraftful team I am bringing over a decade of experience in financial leadership, operations management, and global business development.
I hold an MBA with a focus in Economics an
Chief Financial Officer
I have a deep appreciation for quilting—a craft that requires creativity, precision, and patience, much like my work in finance.
To the Qraftful team I am bringing over a decade of experience in financial leadership, operations management, and global business development.
I hold an MBA with a focus in Economics and a Master’s degree in International Relations, both from Creighton University. My undergraduate studies in Global Business Management were completed while working across multiple countries, including Ghana, Iraq, and Switzerland. My professional journey has included leadership roles such as VP of Finance at PetFriendly and Capital Director at AmpliFi.
Quilting involves careful planning, intricate design, and a keen eye for detail. I espouse the same approach to financial strategy, corporate finance, and risk management. I excel in navigating complex global markets, optimizing financial operations, and driving sustainable growth.
I am excited to be creating something meaningful and lasting with this great company.
Dave Krug
Renee Thomas Jacobs
Jake Chapman
Chief Operating Officer
I joined Arrow Sewing in 2021 after spending most of my career in the Motorcycle industry. Over the years, I have held leadership positions in small businesses that continually improved their value proposition to better serve dealers and to help customers fulfill their dreams. Here at Qraftful I have the privilege o
Chief Operating Officer
I joined Arrow Sewing in 2021 after spending most of my career in the Motorcycle industry. Over the years, I have held leadership positions in small businesses that continually improved their value proposition to better serve dealers and to help customers fulfill their dreams. Here at Qraftful I have the privilege of continuing to help customers experience joy in their lives by helping them find products that allow them to do more of what they love.
With my background in Operations, I’ve been able to leverage our Distribution, Customer Service, and Systems to support Sales and Marketing efforts, reaching out to sewists, quilters and crafters and showing them how we can help them Sew in Comfort and Sew Longer.
I’m interested in fostering constant growth and improvement, and now that Arrow Sewing has joined the Qraftful family, I am excited to leverage the strengths of our unique Brands to better address our shared customers’ needs and desires. On the personal side I enjoy reading, going on road trips with the family and playing pickleball, and I’m proud to say that I’ve learned to sew and completed a few projects for my family!